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E-book

Title Strategy and communication for innovation / Nicole Pfeffermann, Tim Minshall, Letizia Mortara, editors
Edition Second edition
Published Heidelberg : Springer, 2013

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Description 1 online resource (xvii, 465 pages) : illustrations (some color)
Contents Strategic Perspectives on Innovation. Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation / Martin J. Eppler, Friederike Hoffmann -- Enriching Open Innovation Theory and Practice by Strengthening the Relationship with Strategic Thinking / Wim Vanhaverbeke, Nadine Roijakkers -- Open Innovation: Strategic Options, Actors, Tools and Tensions / Kathrin Moeslein -- Overcoming the Innovation Barrier: A Search-Selection Model of Breakthrough Innovation in Large Firms / Simon J. Ford, Simone Ferriani, David R. Probert -- Harnessing the Innovation Potential of Citizens: How Open Innovation Can be Used to Co-develop Political Strategies / Giordano Koch, Maximilian Rapp, Niclas Kröger -- Strategic and Innovation Networks in the Flanders Biotechnology Industry / Thomas Crispeels, Radu Huculeci, Jurgen Willems, Ilse Scheerlinck -- Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability / Michael Hülsmann, Meike Tilebein, Philip Cordes, Vera Stolarski
Communicative Perspectives on Innovation. The Role of Communicators in Innovation Clusters / Bettina Blasini, Rani J. Dang, Tim Minshall, Letizia Mortara -- Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication / Manfred Bruhn, Grit Mareike Ahlers -- Innovation Marketing: An Introduction / Fee Steinhoff, Volker Trommsdorff -- The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation / Tim Mazzarol -- Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies / Claudia Mast -- The Scent of Innovation: Towards an Integrated Management Framework for Innovation Communication / Nicole Pfeffermann
Integrated Perspectives on Innovation. Innovation Communication and Inter-Functional Collaboration: A View from the Competing Values Framework for Corporate Communication / Alan Belasen, Rosalyn Rufer -- Innovation Communication as an Integrative Management Capability in Digital Innovation Ecosystems / Nicole Pfeffermann -- A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets / Thomas O'Toole, Mary T. Holden -- Achieving Market Leadership with Collaborative Innovation: The Case of Technology-Driven Companies / Eric Viardot -- Audience-Centered Approaches to Strategic Planning: Accessing Social Capital Through Sharing Platforms on Social Media / Sherry Devereaux Ferguson -- Communicating for Innovation: The "Social" Enterprise and the Translation of Novel Ideas / Eduardo Rodriguez-Montemayor -- There is Something Forgotten About the Customer in the State of Denmark's Finance: The Tale of Danske Bank's Misaligned Innovation and Communication Strategy / Jørn Bang Andersen
Best Practices and Case Examples. A Holistic Approach to Communicating Innovations: Siemens and Its Environmental Portfolio / Ulrich Eberl -- User-Centered Radical Innovation at Telekom Innovation Laboratories: Tools and Methods to Generate New Propositions for Mobile Payment / Fee Steinhoff, Henning Breuer -- Co-Innovation and Communication: The Case of SAP's Global Co-Innovation Lab Network / Sabine Patsch, Ansgar Zerfass -- Empowering Members of a Brand Community to Gain Consumer Insights and Create New Products: The Case of the Vorwerk Thermomix Research Community / Madeleine Kröper, Volker Bilgram, Ramona Wehlig -- The Role of Social Media for Innovation / Tim Kastelle, Ralph Ohr -- Innovation and Value in Networks for Emerging Musicians / Phillip A. Cartwright, Gareth Dylan Smith
Part I -- Strategic Perspectives on Innovation -- Part II -- Communicative Perspectives on Innovation -- Part III -- Integrated Perspectives on Innovation -- Part IV -- Best Practices and Case Examples
Summary Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation. "The ability to innovate - i.e. successfully introduce new products and services to the market - is a key success factor that underpins the profitability and competitive advantage of firms. ... From a strategic management perspective, communication represents a critical skill needed to explore and create the diverse routes for the commercialization of ideas across functions, organizations and industries. ... This book presents an update on the state-of-the art theoretical and practical understanding of this field, building upon the initial steps developed in the first edition. This new volume bridges the gap between innovation management and communication management to reveal multiple perspectives on strategic innovation." Ellen Enkel Head of Dr. Manfred Bischoff Institute for Innovation of EADS Zeppelin University
Analysis innovaties
innovations
economie
economics
bedrijfswetenschap
management science
industrial organization
Management studies, Business Administration, Organizational Science (General)
Economics (General)
Management, bedrijfskunde, organisatiekunde (algemeen)
Economie (algemeen)
Bibliography Includes bibliographical references
Notes Online resource; title from pdf information screen (Ebsco, viewed March 12, 2014)
Subject Technological innovations -- Management
Strategic planning.
Business communication.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Business communication
Strategic planning
Technological innovations -- Management
Innovationsmanagement
Netzwerkmanagement
Unternehmen
Integriertes Management
Form Electronic book
Author Pfeffermann, Nicole, editors.
Minshall, Tim, editors.
Mortara, Letizia, editor.
ISBN 9783642414794
3642414796
3642414788
9783642414787