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Book Cover
E-book
Author Gbadamosi, Ayantunji, author

Title British supermarkets and multiculturalism in consumer food shopping behaviour / Ayantunji Gbadamosi
Published [London] : SAGE, 2016

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Description 1 online resource : illustrations (black and white, and colour)
Series SAGE knowledge. Cases
SAGE knowledge. Cases
Summary The multicultural nature of UK society and how the supermarkets in the country meet the needs of the consumers from different countries present an interesting case. This case study explores the influence of culture as a dominant influence on the food purchase behaviour of various ethnic groups in the country. It shows the increasing relevance of this factor in the types of food that British dwellers buy and how they buy them. Moreover, it shows how British supermarkets are creating and delivering value to these societal members with reference to their cultural differences. It also discusses the relevance of subculture, enculturation, and acculturation in relation to food types that are bought by people in the UK
Notes Online resource; title from home page (viewed on April 21, 2016)
Subject Consumer behavior -- Great Britain -- Case studies
Supermarkets -- Great Britain -- Case studies
Consumer behavior
Supermarkets
Great Britain
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
ISBN 9781473928145
1473928141