| Description |
1 online resource (pages 579-655) |
| Series |
British food journal, 0007-070X ; v. 109, no. 8 |
|
British food journal (Croydon, England) ; v. 109, no. 8
|
| Contents |
Cover; Contents; Editorial advisory board; Guest editorial; Marketing and corporate social responsibility within food stores; Exploring rhetoric: alcohol and Absolut Vodka advertisements; Evolution and limitations of primary mathematical models in predictive microbiology; Service quality and training: a pilot study; In search of greener pastures; Changes in family dynamics predict purchase and consumption |
| Summary |
The articles in this e-book represent a variety of types covering topics related to the food we eat. The assortment of papers present perspectives ranging from Corporate Social Responsibility demonstrated by the UK's top ten food retailers, to mathematical models in predictive microbiology, and exploring the rhetoric used in alcohol advertising. The e-book also contains articles on service training in UK coffee shops, the marketing perspective of the Almarai Dairy Food Company, and how changes in family dynamics predict food buying and consumption |
| Notes |
Title from PDF caption (viewed November 29, 2007) |
| Bibliography |
Includes bibliographical references |
| Subject |
Food industry and trade
|
|
BUSINESS & ECONOMICS -- Industries -- Food Industry.
|
|
Food industry and trade
|
| Form |
Electronic book
|
| Author |
Vignali, Claudio
|
|
Kenyon, Alexandra J
|
| ISBN |
9781846635519 |
|
1846635519 |
|
1846635500 |
|
9781846635502 |
|
