Limit search to available items
Book Cover
E-book
Author Fleury, Afonso Carlos CorrĂȘa, 1947-

Title Brazilian multinationals : competences for internationalization / Afonso Fleury, Maria Tereza Leme Fleury
Published Cambridge ; New York : Cambridge University Press, 2011
Online access available from:
ProQuest Ebook Central (owned titles)    View Resource Record  
Cambridge Core    View Resource Record  

Copies

Description 1 online resource (xx, 440 pages) : illustrations
Contents Introduction -- Part I. Developing the analytical framework and contextualizing the phenomenon: -- 1. Globalization and internationalization: the perspective of emerging countries -- 2. The analytical framework: the multinational as a network of competencies -- 3. The first wave: early-movers and the earliest internationalization theories -- 4. The second wave: Japan and third world countries move abroad -- 5. On the threshold of the third wave: productive globalization and new multinationals -- Part II. Multinationals from Brazil and other emerging countries: -- 6. The environment in which Brazilian firms grew -- 7. The rise of Brazilian multinationals -- 8. Cases of outstanding Brazilian multinationals -- 9. Multilatinas -- 10. Multinationals from Russia, India, China, and South Africa (RICS) -- 11. The long journey of emerging countries multinationals
Summary "What contribution can studies of multinationals from emerging countries make to the development of theories in international business? Do they influence the practice of international management? The story of Brazilian multinationals is closely related to the country's industrialization choices. Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, creating, in the process, a very competitive domestic market. On top of that, government interventions in the last few decades were inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms were able to survive and prosper in that challenging environment. This book analyzes a variety of leading Brazilian multinationals, looking at both their competences and their competitive strategies in different settings. To do so, an innovative analytical framework based on international business, international operations management and international human resources management is developed and applied both to Brazilian multinationals and to firms from Latin America, India and China. This provides a novel insight into the dynamic movements of firms that engage in international operations and trade, as well as an understanding of the rationales and strategies that lead firms to outperform in the global economy"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject International business enterprises -- Brazil
International business enterprises -- Developing countries
BUSINESS & ECONOMICS -- International -- General.
BUSINESS & ECONOMICS -- Industries -- General.
International business enterprises
Brazil
Developing countries
Form Electronic book
Author Fleury, Maria Tereza Leme
LC no. 2010045706
ISBN 9780511933233
0511933231
9780511931871
0511931875
9780511928024
0511928025
9780511933844
0511933843
0511925492
9780511925498
1107216206
9781107216204
0511930534
9780511930539
1282976532
9781282976535
1107407060
9781107407060
9786612976537
6612976535