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Book Cover
E-book
Author Grohsjean, Thorsten, author

Title Better ways to green-light new projects : organizations can make better choices about which R&D projects gain funding by managing bias and involving more people / Thorsten Grohsjean, Linus Dahlander, Ammon Salter, and Paola Criscuolo
Edition [First edition]
Published [Place of publication not identified] : MIT Sloan Management Review, 2021

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Description 1 online resource (8 pages)
Summary Relying on expert panels to judge which innovation projects should get the go-ahead for funding produces mixed results. The authors' study of how R&D projects are green-lighted reveals multiple flaws in the process that can result in biased and poor decisions. The article details potential problems and suggests alternative ways that companies can review and decide on new projects. These newer approaches are aimed at mitigating bias and often involve engaging a wider variety of perspectives
Bibliography Includes bibliographical references
Notes Online resource; title from title details screen (O’Reilly, viewed February 17, 2022)
Subject New products -- Management
Research and development projects.
New products -- Management
Research and development projects
Form Electronic book
Author Dahlander, Linus, author
Salter, Ammon J., author.
Criscuolo, Paola, author.