| Description |
1 online resource (xviii, 108 pages) |
| Contents |
Part I. Understanding the language of buy-in -- What triggers buy-in? -- Every leader tells a story -- How strategic stories will get you twenty-first century buy-in -- Part II. Speaking the language of buy-in -- Framework for buy-in -- Developing your strategic story -- Rule of three -- When the going gets tough, the smart get buy-in -- Charisma quotient -- Best evidence -- Part III. Putting the language to work -- Using the tools of buy-in -- Now it's your turn -- Questions executives ask |
| Summary |
"Generating Buy-In will help you master the powerful language that breeds commitment. Filled with dozens of examples of individuals and organizations that excel at persuading people to believe, do, or buy - from Abraham Lincoln to Jack Welch, from the U.S. Army to Coca-Cola - Generating Buy-In gives you a revolutionary yet practical approach to |
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Crafting a strategic story that projects a positive future to your audience; speaking the language of buy-in with images that mold powerful thoughts and emotions in your listeners; and putting the language to work in service of your goal - whether the goal is to raise sales, inspire a work force, or win a Presidential election."--Jacket |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Communication in management.
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Leadership.
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Persuasion (Psychology)
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Leadership
|
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BUSINESS & ECONOMICS -- Business Communication -- General.
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Leadership.
|
|
Persuasion (Psychology)
|
|
Communication in management.
|
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Communication in management
|
|
Leadership
|
|
Persuasion (Psychology)
|
|
Communicatie.
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Bedrijfsovernames.
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Leiderschap.
|
| Form |
Electronic book
|
| ISBN |
0814427669 |
|
9780814427668 |
|
9781621983507 |
|
1621983501 |
|
