Frontmatter -- FOREWORD -- EXECUTIVE SUMMARY -- INTRODUCTION -- THE HISTORY OF VOTING IN JOHOR AND KEDAH -- METHODOLOGY -- ETHNOGRAPHY OF THE RURAL VOTER -- THE ISSUES THAT MATTER -- NEW DEVELOPMENTS ON THE GROUND -- AT THE POLLS -- ANYONE'S CALL ..
Summary
This study was carried out in Johor and Kedah through a combination of focus groups, formal and informal interviews and long-term ethnographic participant observation. Johor was selected for this study because it is the birthplace and long-time bastion of UMNO while Kedah was of interest because of the Mahathir family legacy in the state. The study shows that the rural vote is not homogeneous; views and perceptions that could lead to electoral action differs between regions, ages and genders. Daily survival and rising costs of living are the key common issues that were raised across all regions
