| Description |
1 online resource (xvi, 350 pages) : illustrations |
| Contents |
List of illustrations -- List of tables -- Preface -- Acknowledgments -- Introduction -- The economic approach to the study of wine -- The wine product -- Wine sensory characteristics -- Grape growing -- Grape markets and supply cycles -- Wine production -- Bulk wine, private label wine, and wine alcohol -- Wine distribution and government regulation -- The wine firm -- Wine firm behavior -- The wine consumer and demand -- The wine consumer, quality, and price -- Globalization of wine -- Conclusion -- Notes -- Bibliography -- Index |
| Summary |
The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine Economics is intended for students of economics, wine professionals, and general readers who seek to gain a unified and systematic understanding of the economic organization of the wine trade. The wine industry possesses unique characteristics that make it interesting to study from an economic perspective. This volume delivers up-to-date information about complex attributes of wine; grape growing, wine production, and wine distribution activities |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based print version record |
| Subject |
Wine industry -- United States
|
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Wine and wine making -- United States
|
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Wine -- Marketing
|
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BUSINESS & ECONOMICS -- Industries -- General.
|
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Wine and wine making
|
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Wine industry
|
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Wine -- Marketing
|
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United States
|
| Form |
Electronic book
|
| ISBN |
9780520957015 |
|
0520957016 |
|
