| Description |
xlvii, 243 pages : illustrations ; 24 cm |
| Series |
EIPR practice series ; bk. 1, 2007
|
| Contents |
Ch. 1: Ambush marketing -- Ch. 2: Using trade marks -- Ch. 3: Using all you intellectual property -- Ch. 4: Sui generis protection: the Olympics and Paralympics -- Ch. 5: Sui generis protection against ambush marketing: the London Olympics Association Right -- Ch. 6: Exploiting rights to avoid ambush marketing -- Ch. 7: Using advertising and trade regulation -- Ch. 8: Selling tickets or using them for promotional purposes -- Ch. 9: Enforcement |
| Summary |
This book discusses the importance of sponsorship, the concept of ambush marketing and how ambush marketing can be prevented. It provides insights for both those trying to limit ambush marketing and those who use ambush marketing. It also analyses the UK Olympic Association Right and London Olympics Association Right, as well as information on the legislation in place to protect events in other jurisdictions, including Australia, Canada, South Africa, Portugal. Italy and New Zealand |
| Notes |
Includes table of cases and table of international legislation |
| Bibliography |
Includes bibliographical references, tables of cases, tables of statutes and index |
| Subject |
Corporate sponsorship -- Law and legislation.
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Corporate sponsorship.
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Marketing -- Law and legislation.
|
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Marketing -- Management.
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Special events -- Marketing -- Law and legislation.
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Special events -- Marketing.
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Sports sponsorship.
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Sports -- Economic aspects.
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Sports -- Marketing -- Law and legislation.
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Sports -- Marketing.
|
| ISSN |
1749-5083 |
| ISBN |
9781847033949 |
|
