| Description |
1 online resource (xiii, 239 pages) |
| Contents |
Prerequisites for digital communications-Websites, Blogs and microblogs, Monitoring the Internet, Measurement--why, what, how, Internet risks and security -- Reaching out-Media relations, Trade media, Organizational communications, Rumor management, Crisis communications -- The broader PR spectrum-Government relations, Travel and tourism, Investor relations, The annual report -- Making it happen-Speeches as unique signatures, Composing presentations, Talk--formal or familiar, Bylined material in all media, Market research |
| Summary |
"Along with business, and the rest of the world, public relations has changed in the digital age"--Resource description page |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Public relations -- Handbooks, manuals, etc
|
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Public relations -- United States -- Handbooks, manuals, etc
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BUSINESS & ECONOMICS -- Public Relations.
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BUSINESS & ECONOMICS -- Business Communication -- General.
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Public relations
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United States
|
| Genre/Form |
handbooks.
|
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Handbooks and manuals
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Handbooks and manuals.
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Guides et manuels.
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| Form |
Electronic book
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| Author |
American Management Association.
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| ISBN |
9780814415269 |
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0814415261 |
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