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Author Verhoef, G. (Grietjie), author.

Title The power of your life : the Sanlam century of insurance empowerment, 1918-2018 / Grietjie Verhoef
Edition First edition
Published New York, NY : Oxford University Press, [2018]
©2018

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Description 1 electronic resource (xv, 409 pages)
Contents 1. Growing opportunity on African soil -- world of opportunity: the new century -- opportunity of defeat -- Enter insurance -- first year in business: 1918-1919 -- Into the market -- Conclusion -- 2. Setting down the footprint: from war to war, 1919-1945 -- Vision and strategy: management -- Doing good business came down to management -- Agent network -- Products to grow the market -- Sanlam family of policyholders -- collective: Head Office and company -- Capture the moment: empowerment and earnings growth -- footprint -- 3. Forty years: protection, isolation, and diversification, 1945-1985 -- Global growth, exclusion, and global entry -- Managing for growth and diversification -- Functional diversification in a growing economy -- Building the economy for the people -- company for the people and the people of the company -- Innovation in financial services -- Health in Sanlam -- Growing Sanlam -- company in the community -- Strategy and management: from a single centralized organization to the multidivisional form of organization -- Sanlam in the industry -- 4. Searching the soul: Wither Sanlam? Powerful conglomerate to 1997 -- Turbulence and strategy -- Sanlam leadership -- Strategy, personality, and the Sanlam empire -- 'Take these disasters, son, and fix them': Sankorp -- Unbundling: deconcentration and business efficiency -- Sankorp in society -- Wrapping up Sankorp: investment rationalization at Sankorp -- Survival in an unstable financial world -- Adapting to the new South Africa -- 5. Managing change: diversification and transformation, 1993-2003 -- Sanlam in a changing industry -- Sanlam dilemma: legacy or leader? -- Building 'capital' -- Building the new Sanlam -- Cautiously changing culture: transformation -- Sudden change in the game -- 6. Affirming the roots: Sanlam from South Africa for South Africa and beyond, 2003-2013 -- Restoring value -- Truly South African -- Venturing outside South Africa -- Affirming the roots in a complex context -- Regulatory impact: a business imperative -- Strategic intent: growth and wealth creation -- Delivering on commitment -- Conclusion -- 7. Wealthsmiths™: A century later -- People and strategy -- Playing in all markets -- SPF: creating value at home -- Diversifying in selected international markets: SEM -- Investing in wealth: Sanlam Investments (SI) -- Yellow umbrella cover: Santam -- Going corporate -- context of value: transformation -- Business transformation for the next century -- Epilogue
Summary This book explores a century of business development of The South African Life Assurance Company, from a specific local focus to a national conglomerate expanding into global insurance markets. Established as a strategic vehicle to address Afrikaner economic marginalization and abject poverty at the beginning of the twentieth century, Sanlam has displayed both path dependence and a dynamic adaptability to complex changing contexts to become a global player. The strategic convergence of economic empowerment through the mobilization of savings into insurance products, as well as Afrikaner nationalism, assisted this growth.0Sanlam has played an a-typical role in the economic empowerment of an ethnic entity through extensive investments into the industrializing South African economy. This strategic diversion created operational limitations that were only resolved early in the twenty-first century. As globalization, financial deregulation, and weakened Afrikaner political and social hegemony manifested, strategic change management relied on the path dependence of empowerment strategies to address new markets with0similar needs to those of the early stakeholder market of 1918. The former mutual life office demutualized operations to become a diversified financial services group of companies operating across almost the entire African continent, as well as in India, Malaysia, and the UK. This volume presents a business history of strategic management of an insurance enterprise, and its transformation from a defined cultural context into an international empowerment strategy through innovation on all levels of business operation and organization
Bibliography Includes bibliographical references (pages 371-384) and index
Notes Description based on print version record; resource not viewed
Subject Sanlam -- History
SUBJECT Sanlam fast
Subject Finance -- South Africa
Insurance -- South Africa
Life insurance
South Africa
Genre/Form History
Form Electronic book
LC no. 2020717670
ISBN 9780191859199
0191859192
0192550039
9780192550033
0192550020
9780192550026