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Book Cover

Title Advertising and society : an introduction / edited by Carol J. Pardun
Edition 2nd ed
Published Chichester, U.K. ; Malden, MA : Wiley-Blackwell, ©2013


Description 1 online resource (xiii, 296 pages) : illustrations
Contents pt. I. Enduring issues -- pt. II. Emerging issues
Summary Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Advertising -- Social aspects -- United States
Advertising, Political -- United States
Advertising -- United States
Advertising, Political.
Advertising -- Social aspects.
United States.
Form Electronic book
Author Pardun, Carol J.
ISBN 9781118587768