| Description |
1 online resource (ix, 667 pages) |
| Series |
Library of the written word, 1874-4834 ; volume 78 |
|
The handpress world ; volume 60 |
|
Library of the written word. Handpress world ; v. 78.
|
|
Library of the written word. Handpress world ; v. 60.
|
| Contents |
Introduction -- Note on Methodology -- Survey of Advertisements and Announcements -- Advertisements and Announcements in Dutch Newspapers, 1621-1675 -- Advertisements and Announcements in Flemish Newspapers, 1620-1675 -- Index of Printers, Publishers and Booksellers Advertising in the Newspapers -- Index of Authors, Engravers, Editors and Translators of Books Advertised in the Newspapers -- Index of Book Auctions Advertised in the Newspapers -- Index of Auctioneers and Auction Catalogue Distribution Networks -- Index of the Art Market: Art, Prints and Collections -- Index of Commerce, Trades, Services and Subjects of Announcements in the Newspapers |
| Summary |
"The history of newspaper advertising began in the seventeenth-century Low Countries. The newspaper publishers of the Dutch Republic were the first to embrace advertisements, decades before their peers in other news markets in Europe. In this survey, Arthur der Weduwen and Andrew Pettegree have brought together the first 6,000 advertisements placed in Dutch and Flemish newspapers between 1620 and 1675. Provided here in an English translation, and accompanied by seven indices, this work provides for the first time a complete overview of the development of newspaper advertising and its impact on the Dutch book trade, economy and society. In these evocative announcements, ranging from advertisement for library auctions, the publication of new books, pamphlets and maps to notices of crime, postal schedules or missing pets, the seventeenth century is brought to life. This survey offers a unique perspective on daily life, personal relationships and societal change in the Dutch Golden Age"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on online resource; title from digital title page (viewed on April 24, 2020) |
| Subject |
Advertising, Newspaper -- Benelux countries -- History -- 17th century
|
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Dutch newspapers -- History -- 17th century
|
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Flemish newspapers -- History -- 17th century
|
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Advertising, Newspaper
|
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Dutch newspapers
|
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Flemish newspapers
|
| SUBJECT |
Benelux countries -- History -- 17th century
|
| Subject |
Benelux countries
|
| Genre/Form |
History
|
| Form |
Electronic book
|
| Author |
Pettegree, Andrew, author.
|
| LC no. |
2019051630 |
| ISBN |
9789004421097 |
|
9004421092 |
|
