| Description |
viii, 264 pages : illustrations ; 25 cm |
| Contents |
Marketbuster strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Re-define your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketbusters -- Case study : Royal Insurance Italy Marketbusters -- Appendix the 40 strategic moves |
| Summary |
"In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call "MarketBusters" - approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth." "Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth."--BOOK JACKET |
| Bibliography |
Includes bibliographical references and index |
| Subject |
Strategic planning -- Handbooks, manuals, etc.
|
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Customer relations -- Management -- Handbooks, manuals, etc.
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| Genre/Form |
Handbooks and manuals.
|
| Author |
MacMillan, Ian C., 1940-
|
| LC no. |
2004023600 |
| ISBN |
1591391237 hardcover alkaline paper |
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