| Description |
vii, 129 pages : illustrations ; 26 cm |
| Contents |
Machine derived contents note: Contents -- I. Five Business Successes -- 1. Starbucks Around the World -- 2. Lenovo: China¿s PC Powerhouse -- 3. Apple¿s iPod: Big Profits Come in Small Packages -- 4. MTN: Connecting Africa -- 5. BHP Billiton: The Natural Resources Leader -- Vocabulary and Phrase Review -- II. Five Business Failures -- 6. New Coke -- 7. Big Airlines in Big Trouble -- 8. The Fall of Barings Bank -- 9. A Bankruptcy of Trust, 1: Enron -- 10. A Bankruptcy of Trust, 2: Arthur Andersen -- Vocabulary and Phrase Review -- III. Five Business People -- 11. Richard Branson: The Bold Billionaire -- 12. Donna Karan: Designing the World -- 13. Wang Yung-ching: From Poverty to Penthouse -- 14. Anita Roddick: Bettering the World -- 15. Azim Premji: The Billionaire of Bangalore -- Vocabulary and Phrase Review -- IV. Five Internet Businesses -- 16. Yahoo! A New Online World -- 17. EBay: Something for Everyone -- 18. Google Power! -- 19. Amazon: Not Just a Bookseller -- 20. Skype: Let¿s Talk! -- Vocabulary and Phrase Review -- V. Five Business Legends -- 21. Sony -- 22. Sam Walton: Founder of the Wal-Mart Empire -- 23. Gucci: A Family Story -- 24. Andrew Carnegie -- 25. Ikea -- Vocabulary and Phrase Review |
| Notes |
Includes index |
| Subject |
Readers -- Business
|
|
English language -- Textbooks for foreign speakers.
|
|
English language -- Business English.
|
|
Readers (Adult)
|
| Genre/Form |
Textbooks.
|
| LC no. |
2008033238 |
| ISBN |
9780877796831 |
|
