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Book Cover
CD-ROM
Author American Marketing Association.

Title 2009 AMA Educators' proceedings : enhancing knowledge development in marketing / editors Michael Kamins, Ingrid M. Martin
Published Chicago, Ill. : American Marketing Association, 2009

Copies

Location Call no. Vol. Availability
 WATERFT BUSINESS  658.800175 Tam/Epe  2009  AVAILABLE
Description 1 CD-ROM : sound, color ; 4 3/4 in
4 3/4 in
Series Proceedings series (American Marketing Association). Educators' proceedings ; v. 20
Prior Title American Marketing Association. Educators' Conference. Educators' conference proceedings
Bibliography Includes bibliographical references
Notes System requirements: Windows: XP, 2000, NT. Mac: OS X v10.2.8, 10.3 or 10.4
Subject Marketing -- Congresses.
Marketing -- Study and teaching -- Congresses.
Marketing -- Management -- Congresses.
Marketing research -- Congresses.
Genre/Form Conference papers and proceedings.
Author Kamins, Michael
Martin, Ingrid M
ISSN 0888-1839
ISBN 0877573387
Other Titles Enhancing knowledge development in marketing
AMA Educator's proceedings