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Access this resource: Warc
Description Warc is a comprehensive marketing information service. Warc provides marketing and communications case studies, research papers, conference reports and authoritative forecasts of advertising expenditure for all major economies used by researchers worldwide.
Subject area Business
  Marketing
Other name Warc Strategy
  Warc Creative
  Warc Media
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Click for full text Access catalogue record Dates for online coverage
Warc Account Planning Group (Australia) Creative Planning Awards cases 01 Jan. 2004 - 31 Dec. 2014
Warc Account Planning Group (UK) Case Studies 01 Jan. 1993 - 01 Oct. 2015
Warc Admap : the journal of advertising media analysis and planning 01 June 1967-
Warc AME Awards Case Studies 01 Feb. 2015-
Warc ANA (Association of National Advertisers) Magazine 01 Mar. 1998-
Warc ARF (Advertising Research Foundation) David Ogilvy Awards 01 Jan. 1993-
Warc Australian Effie Awards case studies 01 Jan. 1990-
Warc Canadian Advertising Success Stories (CASSIES) 01 Jan. 1993-
Warc Cannes Creative Effectiveness Lions case studies 01 June 2011-
Warc CARF (Canadian Advertising Research Foundation) Newsletter 01 Dec. 1998 - 01 Sept. 2006
Warc CASSIES case studies 01 Jan. 1993-
Warc Center for Marketing Communication papers 01 Jan. 1999 - 01 July 2005
Warc Credos's research papers 01 Nov. 2010 - 01 June 2011
Warc Deloitte papers 01 June 2010 - 01 Apr. 2013
Warc Design Effectiveness Awards 01 Nov. 2007-
Warc Direct Marketing Association Echo Awards 01 Oct. 2008-
Warc Direct Marketing Association (UK) Awards Case Studies 01 Dec. 2006-
Warc Effie Worldwide 01 Jan. 1990-
Warc ESOMAR conference papers 01 Jan. 1995-
Warc Euromonitor Company Profiles 01 Jan. 2008-