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Book Cover
E-book
Author Cahill, David L.

Title Customer loyalty in third party logistics relationships : findings from studies in Germany and the USA / David L. Cahill
Published Heidelberg : Physica-Verlag, 2007

Copies

Description 1 online resource (xiv, 309 pages) : illustrations
Series Contributions to management science, 1431-1941
Contributions to management science.
Contents Introduction -- Basic concepts -- Theoretical framework -- Research model -- Methodology and sample characteristics -- Operationalization and measurement -- Structural models -- Conclusion
Summary Challenged by increasing competition and globalization, third party logistics service providers (3PLs) can become more successful by focusing on customer loyalty. Within long-term customer relationships, 3PLs can offer more advanced logistics services, mitigate the risk of substitution, realize higher profit margins, and avoid new customer acquisition costs. In order to effectively manage customer loyalty, 3PLs need to be aware of the factors that influence loyalty. In addition, they have to understand the effects of different relationship conditions and cultural background on loyalty formation. These issues are addressed in the present book. First, a model of customer loyalty and its determinants is developed, which is then validated using empirical data from nearly 800 logistics managers in Germany and the USA. Effects of different relational factors on the customer loyalty model are identified and cultural differences between Germany and the USA are revealed
Notes doctoral Otto Beisheim School of Management, Vallendar 2006
Bibliography Includes bibliographical references (pages 271-309)
Subject Business logistics -- Contracting out -- United States
Business logistics -- Contracting out -- Germany
Customer loyalty -- United States
Customer loyalty -- Germany
Market surveys -- United States
Market surveys -- Germany
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
Affaires.
Science économique.
Economie de l'entreprise.
Business logistics -- Contracting out.
Customer loyalty.
Market surveys.
Kundenbindung
Kundenforschung
Logistikunternehmen
Germany.
United States.
Deutschland
USA.
Genre/Form Academic theses.
Academic theses.
Thèses et écrits académiques.
Umfrage.
Form Electronic book
ISBN 3790819034
9783790819038
3790819042
9783790819045