1. The Need for Reinvention -- 2. The BBC -- 'The Cornerstone of National Culture' -- 3. Channel Four -- 'A Service with a Difference' -- 4. The ABC -- 'The National Broadcaster' -- 5. SBS -- 'A Multicultural Service' -- 6. American Public Television -- 'A Non-commercial Service' -- 7. Television New Zealand -- 'A Crown Owned Company' -- 8. Public Service Media -- 9. Trust and Public Service Media
Summary
Once regarded as a system in decline, public service broadcasters have acquired renewed legitimacy in the digital environment, as drivers of digital take-up, innovators and trusted brands. Exploring this remarkable transformation, Reinventing Public Service Television for the Digital Future engages with the new opportunities and challenges facing public service media, outlining the ways in which interactive technologies are now expanding the delivery of diverse goals and enhancing public accountability. Drawing on fifty interviews with media industry and academic specialists from four countries
Analysis
Public television
Digital technology
Great Britain
United States
New Zealand
Australian Broadcasting Corporation
Special Broadcasting Service
Case studies
Australia overseas comparisons
Bibliography
Includes bibliographical references (pages 219-236) and index