Title How to handle the media / Jim Macnamara

Published Sydney : Prentice Hall, 1996

Copies

Location	Call no.	Vol.	Availability
MELB	659.2 Mac/Hth		AVAILABLE

Description xv, 120 pages ; 24 cm regular print Series Workwise series Workwise series Contents 1. Understanding the media -- 2. Basic ingredients of media interviews and relationships -- 3. Seven tools for successful media interviews -- 4. Ground rules for dealing with the media -- 5. Building relationships with journalists and editors -- 6. Media research: knowing more about the media Notes Includes index Bibliography Bibliography Subject Interviewing in journalism. Interviewing in mass media. Mass media and business -- Australia. Mass media and publicity. Interviewing on television. Public relations -- Australia. SUBJECT Australia http://id.loc.gov/authorities/names/n79021326 -- Public relations. http://id.loc.gov/authorities/subjects/sh2002006378 Genre/Form Press conferences. LC no. 96258278 ISBN 0724805281

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