Cover; Half-title; Title; Copyright; Dedication; Contents; Acknowledgments; 1 Introduction; 2 The Evolution of Vote Intentions; 3 The Landscape; 4 Ads and News; 5 The Economy, Clinton, and the First Phase; 6 Candidate Traits and the Second Phase; 7 Social Security and the Third Phase; 8 Conclusions; Appendix Tables; References; Index
Summary
The US electoral process is examined as an integrated event spanning a full year, drawing upon a data set massive in scale and novel in execution: the Annenberg 2000 Election Study. Using candidate appearances, news coverage, and campaign advertising, this provides the first integrated account of any US campaign
Bibliography
Includes bibliographical references (pages 193-200) and index
