| Description |
1 online resource (1 volume) |
| Series |
Advertising and consumer psychology series ; 11 |
|
Advertising and consumer psychology.
|
| Contents |
Preface: Brick & mortar shopping in the 21st century: an overview / Tina M. Lowrey -- I: Mood and cognition effects on shopping behavior. Brands in space: new thinking about experiential retail / Robert V. Kozinets ; The role of thin slice judgments in retail environments / Kai-Yu Wang, Laura A. Peracchio, and David Luna ; Sound retailing: a review of experimental evidence on the effects of music on shopping behavior / David Allan ; Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior / Margaret K. Hogg and Elfriede Penz -- II: New findings in retailing strategy. The art of marketing / Sumire Crader and Judith Lynne Zaichkowsky ; Consumer trust in multiple channels: new evidence and directions for future research / Ray L. Benedkctus, III, Michael K. Brady, Peter R. Darke, and Clay M. Voorhees ; Effects of licensing in retail markets / Najam U. Saqib and Rajesh V. Manchanda -- III: The influence of social identity variables on shopping behavior. Exploring the link between the masculinity and consumption / Linda Tuncay and Cele C. Otnes ; Assessing perceived discrimination in "Brick & Mortar" retail settings using a power-responsibility equilibrium framework / Jerome D. Williams, May O. Lwin, Anne-Marie G. Hakstian, and Velma A.R. Gooding ; Third-party effects in servicescape environments: insights from urban consumers in Apartheid and Post-Apartheid South Africa / Julie A. Ruth -- IV: Methodological innovations for studying shopping behavior. Video-cued thought protocols: a method for tracing cognitive processes at the point of purchase / Oliver B. Büttner and Günter Silberer ; Cartoon sequence research: addressing the mystery of consumer decision-making and rationale / Dale G. Paulson ; Behavior at the POS: classical and newer methods of recording it / Günter Silberer |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
Consumer behavior -- Congresses.
|
|
Consumption (Economics) -- Social aspects -- Congresses
|
|
Shopping -- Congresses
|
| Genre/Form |
Conference papers and proceedings.
|
|
Houston (Tex., 2006)
|
|
Kongress.
|
| Form |
Electronic book
|
| Author |
Lowrey, Tina M.
|
| ISBN |
1136676422 |
|
1410618250 |
|
9781136676420 |
|
9781410618252 |
|
