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Author Conference on Advertising and Consumer Psychology (25th : 2006 : Houston, Tex.)

Title Brick & mortar shopping in the 21st century / [editor] Tina M. Lowrey
Published New York, NY : Lawrence Erlbaum Associates, ©2008
Online access available from:
ProQuest Ebook Central    View Resource Record  


Description 1 online resource (1 volume)
Series Advertising and consumer psychology series ; 11
Advertising and consumer psychology.
Contents Preface: Brick & mortar shopping in the 21st century: an overview / Tina M. Lowrey -- I: Mood and cognition effects on shopping behavior. Brands in space: new thinking about experiential retail / Robert V. Kozinets ; The role of thin slice judgments in retail environments / Kai-Yu Wang, Laura A. Peracchio, and David Luna ; Sound retailing: a review of experimental evidence on the effects of music on shopping behavior / David Allan ; Online and offline purchasing strategies: a preliminary investigation and conceptualization of approach-avoidance conflicts in shopping behavior / Margaret K. Hogg and Elfriede Penz -- II: New findings in retailing strategy. The art of marketing / Sumire Crader and Judith Lynne Zaichkowsky ; Consumer trust in multiple channels: new evidence and directions for future research / Ray L. Benedkctus, III, Michael K. Brady, Peter R. Darke, and Clay M. Voorhees ; Effects of licensing in retail markets / Najam U. Saqib and Rajesh V. Manchanda -- III: The influence of social identity variables on shopping behavior. Exploring the link between the masculinity and consumption / Linda Tuncay and Cele C. Otnes ; Assessing perceived discrimination in "Brick & Mortar" retail settings using a power-responsibility equilibrium framework / Jerome D. Williams, May O. Lwin, Anne-Marie G. Hakstian, and Velma A.R. Gooding ; Third-party effects in servicescape environments: insights from urban consumers in Apartheid and Post-Apartheid South Africa / Julie A. Ruth -- IV: Methodological innovations for studying shopping behavior. Video-cued thought protocols: a method for tracing cognitive processes at the point of purchase / Oliver B. Büttner and Günter Silberer ; Cartoon sequence research: addressing the mystery of consumer decision-making and rationale / Dale G. Paulson ; Behavior at the POS: classical and newer methods of recording it / Günter Silberer
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Consumer behavior -- Congresses.
Consumption (Economics) -- Social aspects -- Congresses
Shopping -- Congresses
Genre/Form Conference papers and proceedings.
Houston (Tex., 2006)
Form Electronic book
Author Lowrey, Tina M.
ISBN 1136676422
Other Titles Brick and mortar shopping in the 21st century