Title Advertising on the Internet / Robbin Zeff, Brad Aronson

Published New York : Wiley, 1997

Copies

Location	Call no.	Vol.	Availability
MELB	658.800285 Zef/Aot		AVAILABLE

Description xii, 301 pages : illustrations ; 24 cm Contents 1. The State of Online Advertising -- 2. Setting the Stage -- 3. Online Ad Models: Banners, Buttons, and Beyond -- 4. Web Measurement -- 5. Learning about Your Customers and Delivering Targeted Ads -- 6. Pricing Online Ads -- 7. Identifying and Understanding the Online Audience -- 8. Running an Online Advertising Campaign: Buying Online Ads -- 9. Selling Online Ads -- 10. The Online Advertising Horizon -- App. A. A Two-Minute Internet Primer -- App. B. Host Distribution by Top-Level Domain Name -- App. C. Rate Cards -- App. D. Finding a Job in Online Advertising -- App. E. Resource Directory -- App. F. Banner Response Rates Notes "Wiley Computer Publishing." Includes index Subject Internet advertising -- Directories. Internet advertising -- Computer network resources. Internet advertising -- Rates. Internet advertising. Genre/Form Directories. Author Aronson, Brad. LC no. 97013142 ISBN 047118330X (paperback: alk. paper)

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