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Book Cover
E-book
Author French, Juliana, author

Title The 14th general election and the changing business environment in a 'new' Malaysia / Juliana French, Sharon G. M. Koh, Thaatchaayini Kananatu
Published London : NeilsonJournals Publishing, 2018

Copies

Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary Over the past few decades, there has been a growing tendency towards democratic forms of governance and market-based systems. Businesses need to understand the changing marketing environment in a country as the global market needs differ from the local context. Since gaining independence in 1957, Malaysia has been governed by a single political coalition, the Barisan Nasional (BN) which comprises three major race-based parties, and ruled as a hybrid political regime, turning Malaysia into an illiberal democracy. The 14th General Election (GE) witnessed the end of the world's longest-ruling coalition government. The aim of this paper is (i) to understand how macro-environmental factors influence the business environment (ii) to investigate how various stakeholders can take advantage of the changing business environment to increase profitability (iii) to further examine the macro-environmental forces vis-รก-vis the recent change in government at the recent 14th General Election
Notes Orginally Published In French, J., Koh, S., & Kananatu, T. (2018). The 14th General Election and the Changing Business Environment in a 'New' Malaysia. Journal of International Business Education, 13(1), 319-332. JIBE13-0CS4
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Business enterprises -- Malaysia -- Case studies
Business and politics -- Malaysia -- Case studies
Business and politics.
Business enterprises.
Economic history.
Politics and government.
SUBJECT Malaysia -- Economic conditions -- 21st century -- Case studies
Malaysia -- Politics and government -- 21st century -- Case studies
Subject Malaysia.
Genre/Form Case studies.
Form Electronic book
Author Koh, Sharon G. M., author
Kananatu, Thaatchaayini, author
ISBN 9781529733709
1529733707
Other Titles Fourteenth general election and the changing business environment in a 'new' Malaysia