Description |
1 online resource : illustrations |
Series |
SAGE Business Cases |
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SAGE Business Cases
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Summary |
Over the past few decades, there has been a growing tendency towards democratic forms of governance and market-based systems. Businesses need to understand the changing marketing environment in a country as the global market needs differ from the local context. Since gaining independence in 1957, Malaysia has been governed by a single political coalition, the Barisan Nasional (BN) which comprises three major race-based parties, and ruled as a hybrid political regime, turning Malaysia into an illiberal democracy. The 14th General Election (GE) witnessed the end of the world's longest-ruling coalition government. The aim of this paper is (i) to understand how macro-environmental factors influence the business environment (ii) to investigate how various stakeholders can take advantage of the changing business environment to increase profitability (iii) to further examine the macro-environmental forces vis-รก-vis the recent change in government at the recent 14th General Election |
Notes |
Orginally Published In French, J., Koh, S., & Kananatu, T. (2018). The 14th General Election and the Changing Business Environment in a 'New' Malaysia. Journal of International Business Education, 13(1), 319-332. JIBE13-0CS4 |
Bibliography |
Includes bibliographical references and index |
Notes |
Description based on XML content |
Subject |
Business enterprises -- Malaysia -- Case studies
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Business and politics -- Malaysia -- Case studies
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Business and politics.
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Business enterprises.
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Economic history.
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Politics and government.
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SUBJECT |
Malaysia -- Economic conditions -- 21st century -- Case studies
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Malaysia -- Politics and government -- 21st century -- Case studies
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Subject |
Malaysia.
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Genre/Form |
Case studies.
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Form |
Electronic book
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Author |
Koh, Sharon G. M., author
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Kananatu, Thaatchaayini, author
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ISBN |
9781529733709 |
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1529733707 |
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