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Author
Arens, William F., author
Title
Contemporary advertising and integrated marketing communications / William F. Arens, Michael Weigold
Edition
Sixteenth edition, International student addition
Published
New York : McGraw-Hill Higher Education [2020]
Copies
Location
Call no.
Vol.
Availability
MELB UNIT READING
659.1 Are/Cad 2020
DUE 12-04-24
MELB UNIT READING
659.1 Are/Cad 2020
AVAILABLE
MELB UNIT READING
659.1 Are/Cad 2020
DUE 05-04-24
MELB UNIT READING
659.1 Are/Cad 2020
AVAILABLE
Description
xxxi, 702 pages : illustrations, 28 cm
Notes
"This International Student Edition is for use outside U.S."--Cover
Subject
Advertising.
Reading List
ALR733 prescribed text 2024
Author
Weigold, Michael F., 1958- , author
ISBN
9781260570830
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