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Book Cover
Book
Author Arens, William F., author

Title Contemporary advertising and integrated marketing communications / William F. Arens, Michael Weigold
Edition Sixteenth edition, International student addition
Published New York : McGraw-Hill Higher Education [2020]

Copies

Location Call no. Vol. Availability
 MELB UNIT READING  659.1 Are/Cad 2020  DUE 12-04-24
 MELB UNIT READING  659.1 Are/Cad 2020  AVAILABLE
 MELB UNIT READING  659.1 Are/Cad 2020  DUE 05-04-24
 MELB UNIT READING  659.1 Are/Cad 2020  AVAILABLE
Description xxxi, 702 pages : illustrations, 28 cm
Notes "This International Student Edition is for use outside U.S."--Cover
Subject Advertising.
Reading List ALR733 prescribed text 2024
Author Weigold, Michael F., 1958- , author
ISBN 9781260570830