| Description |
1 online resource (xxxiv, 438 pages) |
| Contents |
Reputation management ; Ethics and communication ; Media relations / John Doorley, Helio Fred Garcia, and J. Peter Donald -- Social media / by Deirdre Breakenridge -- Organizational communication / Jeff Grimshaw, Tanya Mann, and Lynne Viscio -- Government relations / Ed Ingle -- Community & global relations ; Investor relations / Eugene L. Donati -- Integrated communication / Tim P. McMahon -- Issues management ; Crisis communication ; Corporate responsibility / Anthony P. Ewing -- Public relations consulting / Louis Capozzi -- Challenges and opportunities in corporate and organizational communication |
| Summary |
Reputation Management is an established how-to guide for students and professionals, as well as CEOs and other business leaders. This fourth edition is updated throughout, including: new social media management techniques for the evolving age of digital media, and perspectives on reputation management in an era of globalization. The book is embroidered by ethics, and organized by corporate communication units, such as media relations, issues management, crisis communication, organizational communication, government relations, and investor relations. Each chapter is fleshed out with the real-world experiences cited by the authors and contributions from 36 leaders in the field, including The Arthur W. Page Society, the International Communications Consultancy Organization, the PR Council, CVS Health, Edelman and Ketchum. This was the first book on reputation management and, now in its fourth edition, remains a must-have reference for students taking classes in public relations management, corporate communication, communication management, and business. CEOs, business leaders, and professionals working in these areas find it a reliable resource for measuring, monitoring and managing reputation |
| Notes |
Mode of access: World Wide Web |
|
Copyright © Routledge 2020 2020 |
| Issuing Body |
Made available through: Safari, an O’Reilly Media Company |
| Notes |
Online resource; Title from title page (viewed July 14, 2020) |
| Subject |
Public relations.
|
|
Communication in organizations.
|
| Reading List |
ALR704 prescribed text 2024
|
| Form |
Electronic book
|
| Author |
Garcia, Helio Fred. author
|
| ISBN |
9780815376958 |
|
