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Unit Codes (1-2 of 2)
Alr733 Prescribed Text 2024
1
Book
2020

Contemporary advertising and integrated marketing communications


Arens, William F., author
Sixteenth edition, International student addition
New York : McGraw-Hill Higher Education [2020]

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 MELB UNIT READING  659.1 Are/Cad 2020  DUE 12-04-24
 MELB UNIT READING  659.1 Are/Cad 2020  AVAILABLE
 MELB UNIT READING  659.1 Are/Cad 2020  DUE 05-04-24
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2
E-book
2020

ISE Contemporary Advertising


Arens, William, author
16th edition
New York : McGraw-Hill, 2020

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