| Description |
xi, 258 pages : illustrations, portraits ; 25 cm |
| Contents |
Contents note continued: Changes to resources -- Changes to project goals -- Managing an event -- Summary -- Case Study: Clare Poppi -- ch. 7 Arts Marketing -- Introduction -- Context -- Defining Arts Marketing -- Supply and demand -- Structure of a marketing plan -- Strategic Marketing -- SWOT analysis -- Strategic marketing objectives -- Arts Marketing 4Ps: Product, Place, Price, Promotion -- Product -- Place -- Price -- Promotion -- Budgeting for Marketing -- Setting the marketing budget -- Elements of a marketing budget -- Marketing budget---promotion -- Summary -- Case Study: David Finnigan -- ch. 8 Planning the Money -- Introduction -- Financial Skills -- Financial Planning for Your Freelance Practice -- Setting up the finances -- Financial reporting -- Budgeting for your freelance business -- Budgeting Your Projects -- Starting a project---budget -- Costing and pricing -- Fund-Raising -- How does crowd-funding work? -- |
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Contents note continued: Communicating Your Practice Online -- Websites -- Social media -- Other online platforms -- Summary -- Case Study: Benjamin Law -- ch. 5 Convincing Others -- Introduction -- What Is Unique about Your Practice? -- Unique approach -- Price -- Poorly served audience -- Expertise -- Pitching -- Preparing a pitch presentation -- The presentation -- What is an elevator pitch? -- Written pitches -- Client briefings -- The grant proposal -- Seeking out sponsorships -- Are You Ready for a Niche? -- Summary -- pt. C Leaping into Creative Action -- ch. 6 Setting Up Arts Projects -- Introduction -- Arts Project Management for Freelancers -- Developing the project concept -- Scoping the project -- Scoping funding options -- Managing Arts Projects -- Stage 1 Defining the arts project -- Stage 2 Planning the arts project -- Stage 3 Implementing the arts project -- Stage 4 Evaluating the arts project -- Common Project Issues -- Timelines and deadlines -- |
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Contents note continued: Why people may not contribute to a crowd-funding project -- Summary -- Case Study: Timothy Syrota -- ch. 9 Running Your Freelance Business -- Introduction -- Getting It Right Legally -- Obtaining a tax file number -- Australian Business Number (ABN) -- Goods and Services Tax (GST) -- Intellectual property -- Ethics -- Occupational health and safety (OHS) -- Insurance -- Conditions and contracts -- Business Skills -- Setting up administrative systems -- Training and professional development -- Change and your small creative freelance practice -- Summary -- Case Study: Zoe Pepper -- ch. 10 Career Options -- Introduction -- Creative Industries Careers -- Arts employment research -- Practical models for an arts career -- Reviewing the Vision -- Niche and difference -- Funding options -- Changing career directions -- Artist as change agent -- Summary -- Case Study: Jonathan Wilson |
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Contents note continued: ch. 3 Ways of Working with People -- Introduction -- Structures -- Working individually -- Working in teams -- Frameworks for working with organisations -- Don't give up your day job? -- Ways of Working Well with Others -- Running effective meetings -- Negotiation skills -- Resolving conflicts -- Ground rules for teams -- Dealing with Stress -- Time Management -- Keeping on track with your goals -- Learning how you spend your time -- Working with your personal rhythms -- Interruptions -- Strategies for managing your time -- The reality of administration -- Summary -- pt. B Convincing Others of Your Vision -- ch. 4 Communicating Your Creative Practice -- Introduction -- Communicating Your Practice -- Knowing Your Audience -- Researching your audience -- Identifying your targeted market -- Standing out from the competition -- More than just passive consumers -- Communicating Your Vision -- Capability statement -- Artist statement -- |
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Machine generated contents note: pt. A Realising Your Artistic Passion -- ch. 1 Starting Out with Vision -- Introduction -- So You Want to Be A Creative Freelancer -- Finding a freelancer identity that works for you -- Working Creatively -- Knowing the way you work best -- Personality inventories -- Finding the Right Direction -- Planning through vision and objectives -- Developing your vision, goals and objectives -- Smart principles -- Moving from objectives to action -- Summary -- Case Study: Isobel Knowles -- ch. 2 Researching the Creative Industries -- Introduction -- Researching the Creative Industries -- Defining creative industries -- Contributions of the creative industries -- The creative industries ecosystem -- The value of knowing the numbers -- Researching Peers, Mentors and Communities -- Communities of practice -- Networks -- A mentor's role and purpose -- Methods for Finding the Right Information -- Summary -- Case Study: Aimee Smith -- |
| Summary |
Freelancing in the Creative Industries is designed to guide students through the process of establishing their creative arts freelance practice. The aim of the book is to train adaptable freelancers who are able to think strategically in an ever-changing arts sector |
| Analysis |
Australian |
| Notes |
Formerly CIP. Uk |
| Bibliography |
Includes bibliographical references (pages 249-250) and index |
| Notes |
Also published electronically |
| Subject |
Arts -- Economic aspects.
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Arts -- Marketing.
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Arts -- Vocational guidance.
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Cultural industries -- Vocational guidance.
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Self-employed.
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Success.
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Vocational evaluation.
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| Reading List |
ACA401 recommended text 2024
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| Author |
Wilson, Claire, author
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| ISBN |
9780195598261 |
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