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Subjects (1-20 of 20)
Markenpolitik
1 2014 Absolute value : what really influences customers in the age of (nearly) perfect information Simonson, Itamar, author. First edition New York, NY : Harper Business, [2014] Rating: Electronic Resources
2 2008 Advertising 2.0 : social media marketing in a Web 2.0 world Tuten, Tracy L., 1967- Rating: Electronic Resources
3 2011 Advocacy : championing ideas and influencing others Daly, John A. (John Augustine), 1952- author. New Haven : Yale University Press, [2011] Rating: Electronic Resources More...
4 2012 Brand aesthetics Mazzalovo, Gerald. Rating: Electronic Resources More...
5 2015 Brand psychology : consumer perceptions, corporate reputations Gabay, Jonathan London ; Philadelphia : Kogan Page, 2015 Rating: Electronic Resources
6 2010 Brand society : how brands transform management and lifestyle Kornberger, Martin, 1974- author. Cambridge : Cambridge University Press, 2010 Rating: Electronic Resources
7 2009 Business-to-business brand management : theory, research and executive case study exercises Rating: Electronic Resources
8 2008 Connective branding : building brand equity in a demanding world Fisher-Buttinger, Claudia Rating: Electronic Resources More...
9 2012 Consumer-Brand Relationships : Theory and Practice Fetscherin, Marc Rating: Electronic Resources
10 2014 The definitive book of branding Thousand Oaks : SAGE Publications India Pvt Ltd, 2014 Rating: Electronic Resources
11 2013 Globalization, culture, and branding : how to leverage cultural equity for building iconic brands in the era of globalization Torelli, Carlos J., author New York City, NY : Palgrave Macmillan, 2013 Rating: Electronic Resources More...
12 2010 The golden crossroads : multidisciplinary findings for business success from the worlds of fine arts, design and culture Bevolo, Marco, author Rating: Electronic Resources More...
13 2019 Identity designed : the definitive guide to visual branding Airey, David, author. Beverly, MA : Rockport Publishers, 2019 Rating: Electronic Resources More...
14 2010 Ingredient branding : making the invisible visible Kotler, Philip. Rating: Electronic Resources More...
15 2015 Kapferer on luxury : how luxury brands can grow yet remain rare Kapferer, Jean-Noël, author London ; Philadelphia : Kogan Page, 2015 Rating: Electronic Resources
16 2012 Luxury brand management : a world of privilege Chevalier, Michel 2nd ed Rating: Electronic Resources
17 2007 Managing corporate brands : a new approach to corporate communication Ormeño, Marcos O. 1. Aufl Rating: Electronic Resources More...
18 2014 The Political Economy of City Branding Anttiroiko, Ari-Veikko. Rating: Electronic Resources
19 2010 Storytelling : branding in practice Fog, Klaus. 2nd ed Rating: Electronic Resources More...
20 2011 Understanding sponsored search : core elements of keyword advertising Jansen, Bernard J. Rating: Electronic Resources
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