Limit search to available items
Book Cover
E-book
Author Potter, Ned, 1980- author.

Title The library marketing toolkit / Ned Potter
Published London : Facet Publishing, 2012

Copies

Description 1 online resource (xxii, 218 pages) : illustrations
Contents Introduction : About marketing -- Seven key concepts for marketing libraries : The seven concepts ; Anchoring these ideas in marketing theory -- Strategic marketing : The marketing cycle ; 1. Decide on your goals ; 2. Market research ; 3. Segmentation ; 4. Set objectives ; 5. Promotional activities ; 6. Measurement ; 7. Evaluation ; 8. Modification -- Developing a marketing plan -- The library brand : Quick definitions ; What is library branding? ; Visual identity ; Merchandise ; Slogans ; Branding and marketing a converged library and IT service -- Marketing and the library building : Library design ; Signs and displays ; Marketing the library as space -- An introduction to online marketing : The library website ; Search Engine Optimization (SEO) ; Mobile websites ; E-mail -- Marketing with social media : Do your patrons use social media? ; General principles of marketing with social media ; Twitter ; Facebook ; Blogs and blogging ; Tumblr ; Google+ ; LinkedIn ; Conclusion -- Marketing with new technologies : Quick definitions ; Video marketing ; Image sharing ; QR codes ; Geolocational apps ; Web 2.0 catalogues and live chat ; Podcasts Wikis ; Slide sharing ; Viral marketing ; Technology and teenagers -- Marketing and people : Collaborating with people ; Reaching people -- Internal marketing : The importance of internal marketing ; Marketing to internal stakeholders ; Marketing with internal stakeholders: co-operative promotion -- Library advocacy as marketing : National campaigns and localPromotingg ; Pormoting your library incriticisme to citicism of libraries in general ; Advocacy, ppositiveand possitive messages ; The library media narrative ; Trojan horse advocacy -- Marketing special collections and archives : Introduction ; Access, access, access: marketing digital collections ; Genealogy ; Tailoring your marketing to fit the cultural landscape ; Mounting and promoting a more traditional exhibition ; Learning from museums ; Crowdsourcing ; Marketing audiovisual materials -- A final word on marketing libraries -- Appendix: Glossary of Web 2.0 tools and platforms
Summary This practical guide offers coverage of every element of library marketing and branding for all sectors, including archives and academic, public and special libraries
Bibliography Includes bibliographical references (pages 201-203) and index
Notes Print version record
Subject Libraries -- Marketing
Branding (Marketing) -- Libraries
Libraries -- Public relations.
Advertising -- Libraries.
Library, archive & information management.
Sales & marketing.
LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General.
Advertising -- Libraries
Libraries -- Marketing
Libraries -- Public relations
Form Electronic book
ISBN 9781856048897
1856048896
9781299277854
1299277853
Other Titles Library marketing tool kit