| Description |
1 online resource : illustrations |
| Series |
SAGE Knowledge. Cases |
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SAGE Knowledge. Cases
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| Summary |
The International Amateur Athletics Federation (IAAF) World Indoor Championships (WIC) 2010 was held between 12 and 14 March at the Aspire Dome in Doha, Qatar. This international event involved a large number of stakeholders. The Doha Local Organizing Committee's (DLOC) mission was to move the event forward through adherence to the highest professional international standards to deliver quality to its stakeholders. In order to do so it worked closely with a range of stakeholders such as the IAAF, the event participants, the host city and its partners, and the media in providing what was an exceptional and innovative event that could be shared with the public.This case study will present a framework for implementing international event marketing which demonstrates how value is created for the network of stakeholders. This framework is based on relationship marketing principles. It aims to create and develop valuable relationships in the stakeholder's markets. For the reader this case encapsulates issues presented in Chapters 6, 11 and 12. To highlight the application of these concepts this case study is developed in three sections. The first section will present the background to the event in order to provide relevant supporting information about the event's rights holder and Qatar's international sport-event hosting policies. The second section will present a series of case elements that will focus first on the WIC and its stakeholders; provide an overview of the event brief; and detail the event marketing strategy, its implementation and the key results. The final section, case analysis, will provide a critique of how a 'value constellation' was created and managed for the event's stakeholders |
| Notes |
Originally published in Al-Abdulla, T. S., Safi, M. N., & Ferrand, A. (2012). The marketing strategy for the 13th IAAF indoor world athletics championships 2010 in Doha: Creating a value constellation. In N. Ferdinand & P. J. Kitchin (Eds.), Events management: An international approach (pp. 315-338). London, UK: SAGE Publications Ltd. ISBN: 9780857022400 |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Description based on XML content |
| Subject |
International Amateur Athletic Federation.
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Doha Local Organizing Committee
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| SUBJECT |
International Amateur Athletic Federation fast |
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World Indoor Championships (13th : 2000)
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| Subject |
Sports -- Marketing
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Sports -- Marketing
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| SUBJECT |
Dawḥah (Qatar) http://id.loc.gov/authorities/names/n81076793
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| Subject |
Qatar -- Dawḥah
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| Genre/Form |
Case studies.
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Études de cas.
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| Form |
Electronic book
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| Author |
Safi, Maher N., author
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Ferrand, Alain, 1952- author.
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| ISBN |
9781526446008 |
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1526446006 |
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