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E-book
Author Zerio, John.

Title TAEQ : premium lifestyle private brand / John Zerio
Published [Glendale, AZ] : Thunderbird School of Global Management, ©2012

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Description 1 online resource (20 pages) : illustrations
Series International business online (text)
Thunderbird case series
Summary TAEQ was a new branding concept in the Brazilian retail market. The name represented a combination of two concepts associated with modern wellness: tao, representing balance and naturalness, and eki, representing vital energy. TAEQ was developed to become one of the leading private brands in the Grupo Pao de Acucar (GPA) portfolio. As the largest Brazilian retailing conglomerate, GPA wanted to extend its marketing reach into the evolving wellness market with the new brand concept
Notes Thunderbird case number: A12-11-0020
Title from resource description page (viewed July 24, 2014)
Bibliography Includes bibliographical references
Notes This edition in English
Subject Branding (Marketing) -- Brazil -- Case studies
Retail trade -- Brazil -- Case studies
Branding (Marketing)
Retail trade.
Brazil.
Genre/Form Case studies.
Form Electronic book
Author Thunderbird School of Global Management.