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Subjects (1-2 of 2)
Branding (Marketing) -- Management -- Case studies
1
2023
Repositioning Victoria's Secret : a "sexy" makeover?
Jayakumar, Tulsi, author
London : SAGE Publications: SAGE Business Cases Originals, 2023
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Electronic Resources
2
2009
The science and art of branding
Franzen, Giep.
Armonk, N.Y. : M.E. Sharpe, [2009]
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MELB
658.827 Fra/Saa
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