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branding.
3
E-book
2002

The 22 immutable laws of branding : how to build a product or service into a world-class brand


Ries, Al, author.

Pymble, NSW, Australia : HarperCollins e-books, [2002]

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4
E-book
2013

60-minute brand strategist : the essential brand book for marketing professionals


Mootee, Idris, 1958-

Hoboken, New Jersey : Wiley, 2013

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6
E-book
2012

100 great branding ideas


McCartney, Sarah.



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10
E-book
2018

#MarcaFemenina : marca consciente, marca auténtica


Cabero, Mireia, author
Primera edición en formato digital
Barcelona : Editorial UOC, [2018]

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11
Streaming video
2020

Absolut Vodka building consumer bonds


Zaichkowsky, Judith Lynne, 1951-



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12
E-book
2022

Academic brands : distinction in global higher education




Cambridge, United Kingdom ; New York, NY, USA : Cambridge University Press, [2022]

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14
E-book
2017

Advances in luxury brand management




Cham, Switzerland : Palgrave Macmillan, [2017]

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17
Streaming video
2010

Advertising, big ideas and the power of participation


Clemmow, Simon, (Founding Partner, CHI & Partners, UK)



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18
E-book
2011

Advocacy : championing ideas and influencing others


Daly, John A. (John Augustine), 1952- author.

New Haven : Yale University Press, [2011]

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19
Streaming video
2009

Airport branding


Rudolph, Jim (Former Corporate Communications Manager, Edmonton Airport, Canada)



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20
E-book
2019

Anomaly : how to finally stand out from the crowd


Miller, J. Isaac, author

New York : Morgan James Publishing, [2019]

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23
E-book
2017

Audio branding : using sound to build your brand


Minsky, Laurence, author

London ; New York, NY : Kogan Page Limited, [2017]

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24
E-book
2015

Authentic personal brand coaching : entrepreneurial leadership brand coaching for sustainable high performance


Rampersad, Hubert K., author

Charlotte, NC : Information Age Publishing Inc., [2015]

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25
E-book
2020

Authenticity


Toft, Mark



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28
E-book
2013

Basics of branding : a practical guide for managers


Gronlund, Jay, author
First edition
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013

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29
E-book
2017

Beam Inc. : the dilution of the Makers Mark brand (A)


Klinger, Robert, author

London : SAGE Publications Ltd, 2017

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30
E-book
2017

Beam Inc. : the dilution of the Makers Mark brand (B)


Klinger, Robert, author

London : SAGE Publications Ltd, 2017

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31
E-book
2010

Being design driven : why you care


Brunner, Robert, 1958-



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32
E-book
2022

Bite toothpaste bits : creating a new product category


Agnihotri, Arpita, author

London : SAGE Publications: SAGE Business Cases Originals, 2022

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33
E-book
2019

Bottom of the pyramid marketing : making, shaping and developing BOP markets




Bingley, UK : Emerald Publishing Limited, 2019

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35
E-book
2016

Brand admiration : building a business people love


Park, C. Whan, author

Hoboken : Wiley, [2016]

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37
E-book
2012

Brand aesthetics


Mazzalovo, Gerald.



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39
42
E-book
2020

Brand beauty unleashed : the value of aesthetics in marketing


Álvarez del Blanco, Roberto, author.

Abingdon, Oxon ; New York, NY : Routledge, 2020

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44
E-book
2013

Brand breakout : how emerging market brands will go global


Kumar, Nirmalya, author

Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, [2013]

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47
E-book
2016

Brand desire : how to create consumer involvement and inspiration


Ind, Nicholas, author

London ; New York, NY : Bloomsbury Information, 2016

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50
Streaming video
2016

Brand equity




London, United Kingdom : SAGE Publications Ltd, 2016

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