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E-book
Author Stark, James F., author.

Title The cult of youth : anti-ageing in modern Britain / James F. Stark
Published Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2020
©2020

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Description 1 online resource (ix, 254 pages) : illustrations
Contents Hormones, 1918-1929 -- Diet, 1918-1929 -- Electrotherapy, 1925-1932 -- Exercise, 1930-1939 -- Skin care, 1930 and beyond
Summary "In this major new study, James F. Stark provides the first historical account of the most dominant ideas, practices, and material cultures associated with anti-ageing and rejuvenation in modern Britain. With a focus on the interwar period, his study uncovers the role of the commercial world in influencing attitudes towards ageing and youth. Stark argues that the technologies of anti-ageing, their commercialisation and their consumption made rejuvenation a possible and desirable aim in a period of socio-political instability, mechanised conflict and extending lifespans. Ultimately, Stark offers an innovative historical account, which draws together bodies, gender, science, medicine, advertising, and ageing, and shows how the quest for youth was transformed by social anxieties about an ageing population and economic crisis"-- Provided by publisher
Bibliography Includes bibliographical references and index
Notes Description based on online resource; title from digital title page (viewed on May 27, 2020)
Subject Aging -- Prevention -- History
Aging -- Great Britain -- History
Youthfulness -- Great Britain -- History
Medical innovations -- Great Britain -- History
Aging
Aging -- Prevention
Medical innovations
Youthfulness
Great Britain
Genre/Form History
Form Electronic book
LC no. 2019038307
ISBN 9781108695428
1108695426
9781108705974
1108705979
9781108484152
1108484158
1108663362
9781108663366