| Description |
1 online resource : illustrations |
| Contents |
Taking your first steps -- From your mind's eye to the palm of your hand -- Market research -- Protect yourself : all about patents, copyrights, and trademarks -- Getting the goods -- Get funded! Creative ways to fund your business -- Making the sale -- Blowing your horn -- Finding a partner -- Taking care of business |
| Summary |
"The definitive guide for "mompreneurs"--Updated with brand-new digital marketing strategiesWritten specifically for mothers seeking to turn their ideas into marketable products, this new edition of The Mom Inventor's Handbook takes you step-by-step through the process, covering the latest, most innovative ways to create, market, distribute, and sell products. A great deal has changed in business since the original publication in 2005; this edition covers everything novice entrepreneurs need to succeed in today's business landscape. New material includes: Updated information on product research and patent searches Financing chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors Section on alternative sales channels, including Groupon, LivingSocial, QVC Sprouts, and Zulily In-depth coverage of video marketing Tamara Monosoff is an award-winning inventor and the founder and CEO of Mom Invented, a highly successful, nationally distributed consumer products brand"-- Provided by publisher |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Print version record |
| Subject |
New business enterprises -- Management
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Women-owned business enterprises -- Management
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Working mothers.
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Intellectual property.
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intellectual property.
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BUSINESS & ECONOMICS -- Entrepreneurship.
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Intellectual property.
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New business enterprises -- Management.
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Women-owned business enterprises -- Management.
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Working mothers.
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| Form |
Electronic book
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| ISBN |
9780071822886 |
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0071822887 |
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