Limit search to available items
Book Cover
E-book
Author Milanesio, Natalia, 1974-

Title Workers go shopping in Argentina : the rise of popular consumer culture / Natalia Milanesio
Published Albuquerque : University of New Mexico, ©2013

Copies

Description 1 online resource
Contents Industry, wages, and the state: the rise of popular consumer culture -- Surveys and campaigns : discovering and reaching the worker-consumer -- Commercial culture becomes popular : advertising and the challenges of a changing market -- How can a garbage collector be on the same level as we are? : upper- and middle-class anxieties over working-class consumers -- Love in the time of mass consumption -- Tales of consumers : memory and working-class material culture -- Epilogue : consumer culture today
Summary This book examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Perón's reign. The author examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption.--description provided by publisher
Bibliography Includes bibliographical references and index
Notes English
Print version record
Subject Consumption (Economics) -- Argentina
Consumers -- Argentina -- History -- 20th century
Working class -- Argentina -- History
POLITICAL SCIENCE -- Public Policy -- Cultural Policy.
SOCIAL SCIENCE -- Anthropology -- Cultural.
SOCIAL SCIENCE -- Popular Culture.
Consumers
Consumption (Economics)
Economic history
Working class
Verbraucherverhalten
Arbeiterklasse
Consum (Economia)
Consumidors.
Proletariat.
Societat de massa.
SUBJECT Argentina -- Economic conditions -- 20th century
Subject Argentina
Argentinien
Argentine.
Argentina.
Genre/Form History
Llibres electrònics.
Form Electronic book
LC no. 2012032707
ISBN 9780826352439
082635243X
1283959968
9781283959964