2022

#Share : Building Social Media Word of Mouth

Wood, Natalie T., 1970- author.
2nd ed


 

2010

Brains on Fire : Igniting Powerful, Sustainable, Word of Mouth Movements

Phillips, Robbin



 

2012

Brand advocates : turning enthusiastic customers into a powerful marketing force

Fuggetta, Rob



 

2008

Building buzz to beat the big boys : word-of-mouth marketing for small businesses

O'Leary, Steve.



 

2022

A Complaint is a Gift Workbook : 101 Activities, Exercises, and Tools to Learn from Critical Feedback and Recover Customer Loyalty

Barlow, Janelle, author

[Place of publication not identified] : Berrett-Koehler Publishers, 2022

 

2006

Connected marketing : the viral, buzz and word of mouth revolution

Oxford : Butterworth-Heinemann [Elsevier], 2006

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2005

Connected Marketing : the Viral, Buzz and Word of Mouth Revolution

Kirby, Justin



 

2016

Electronic word of mouth

London, United Kingdom : SAGE Publications Ltd, 2016

 

2010

Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers

Cakim, Idil Miriam, 1974-



 

2013

Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results

Freed, Larry, author

Hoboken, New Jersey : John Wiley & Sons, [2013]

 

2013

Innovating Analytics : Word of Mouth Index- Use the Next Generation of Net Promoter to Increase Sales and Drive Results

Freed, Larry



 

2010

Know your fans : using word-of-mouth marketing to sell your products

Libert, Barry



 

2015

New perspectives in marketing by word-of-mouth

United Kingdom : Emerald Publishing, 2015

 

2020

Oscar buzz and the influence of word of mouth on movie success

Eagan, Owen



 

2013

The passion conversation : understanding, sparking, and sustaining word of mouth marketing

Phillips, Robbin

Hoboken, New Jersey : Wiley, [2013]

 

2021

The Power of Viral Marketing

IE University Publishing 2021

 

2021

The power of viral marketing

Spain : IE University Publishing, 2021

 

2011

Recommended : how to sell through networking and referrals

Lopata, Andy.



 

2009

Ripple effect : how empowered involvement drives word of mouth

Oetting, Martin



 

2001

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Silverman, George, 1942-

New York : AMACOM, 2001

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2001

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Silverman, George, 1942-



 

c2011

Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

Silverman, George, 1942-
2nd ed
New York : American Management Association, c2011

 

2009

The Seven Principles of WOM and Buzz Marketing : Crossing the Tipping Point

Mourdoukoutas, Panos, author



 

2016

Social media marketing : strategies in utilizing consumer-generated content

Moriuchi, Emi, author
First edition
New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016

 

2002

Unleashing the ideavirus : how to turn your ideas into marketing epidemics

Godin, Seth.

New York ; London : Free Press, [2002]

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