Under the influence -- The imperative of intervention -- Quantity or quality? -- Drinking and driving -- Europeanizing the revolution -- Conclusion : terroir vs. McWorld
Summary
"This book inverts our understanding of French wine by showing how the celebrated regional appellation system was a deliberate capitalist strategy to take advantage of global markets, as opposed to an inherently traditional way of making and classifying wine"-- Provided by publisher
Analysis
French wine history, state-sponsored modernization, Algeria, European Integration, profiting from globalization, deliberate capitalist strategy
Bibliography
Includes bibliographical references and index
Notes
Online resource; title from digital title page (viewed on December 06, 2018)
