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Book Cover
E-book
Author Pennell, James R

Title Local vino : the winery boom in the heartland / James R. Pennell
Published Urbana, IL : University of Illinois Press, 2016

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Description 1 online resource
Series Heartland foodways
Heartland foodways.
Contents 1. Getting Together at the Local Winery -- 2. The Long Road to the Midwestern Winery Boom -- 3. More than Marketplaces : The Attraction of Local Wineries -- 4. Becoming a Midwestern Vintner -- 5. Wineries Are Work : Going "Backstage" -- 6. Organizing the Midwest Wine Industry to Address Challenges -- 7. The Challenges of Identity and Quality -- 8. Local Vino and Mondovino : Midwestern Wineries in the Global Context
Summary The art and craft of winemaking has put down roots in Middle America, where enterprising vintners coax reds and whites from the prairie earth while their businesses stand at the hub of a new tradition of community and conviviality. James R. Pennell tracks among the hardy vines and heartland terroir of wineries across Illinois, Iowa, Indiana, and Ohio. Blending history and observation, Pennell gives us a ground-up view of the business from cuttings and cultivation to sales and marketing. He also invites entrepreneurs to share stories of their ambitions, hard work, and strategies. Together, author and subjects trace the hows and whys of progress toward that noblest of goals: a great vintage that puts their winery on the map
Bibliography Includes bibliographical references and index
Notes Print version record
Subject Wine and wine making -- Middle West
Wineries -- Middle West
COOKING -- General.
Wine and wine making
Wineries
Middle West
Form Electronic book
LC no. 2016949268
ISBN 9780252099199
0252099192