| Description |
1 online resource (xxvii, 198 pages) : illustrations |
| Contents |
The causes of chaotic pressures -- Past strategies were good, but-- -- Conventional wisdom-not -- Early performance assessment as a start -- The role of the counterchaos marketer -- Developing a learning organization -- The art and science of improvisation -- Products and services in generating consumer value -- The drive to innovate -- Using one's strengths -- Because we have been doing it this way traditionally -- It is not what they do-it is what we should be doing -- What are those markets anyway? -- Reaching the markets -- Postscript |
| Summary |
"Drawing from decades of research, teaching, and consulting in the fields of marketing and strategy, the author demystifies chaotic forces, identifying the pressures on business that create uncertainty, but also the potential for innovation for those who recognize opportunities to strengthen their competitive position. Featuring dozens of illustrative examples of both winners and losers, Samli shows readers how to turn market chaos and uncertainty to their advantage. Concluding each chapter with a series of questions designed to help readers apply the book's principles in their own organizations, Samli demonstrates how to detect changes in market conditions early, uncover latent customer needs, create new products and services, and maintain a competitive edge."--Jacket |
| Bibliography |
Includes bibliographical references (pages 185-192) and index |
| Notes |
English |
|
Print version record |
| Subject |
Marketing.
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Strategic planning.
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marketing.
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BUSINESS & ECONOMICS -- Sales & Selling -- Management.
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Marketing.
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Strategic planning.
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Chaostheorie.
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Marketing.
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Organisatorisches Lernen.
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Unternehmenspolitik.
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Wettbewerbsstrategie.
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| Form |
Electronic book
|
| ISBN |
9781573567589 |
|
1573567582 |
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