The case presents the initial reflections of the senior management team of MakeMyTrip, (an online Indian travel agency) as they discuss the need for a website redesign, identify issues in the website and areas that require further research
Notes
Originally Published In Jain, A. K. (2017). MakeMyTrip: 2013 (A): Problem Definition for Redesigning the Home Page. MAR0493(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad