Title MakeMyTrip : 2013 (A) / Abhinandan Kumar Jain

Published London : Indian Institute of Management, Ahmedabad, 2017

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Description 1 online resource : illustrations Series SAGE Business Cases SAGE Business Cases Summary The case presents the initial reflections of the senior management team of MakeMyTrip, (an online Indian travel agency) as they discuss the need for a website redesign, identify issues in the website and areas that require further research Notes Originally Published In Jain, A. K. (2017). MakeMyTrip: 2013 (A): Problem Definition for Redesigning the Home Page. MAR0493(A). Ahmedabad, India: Indian Institute of Management, Ahmedabad Description based on XML content Subject MakeMyTrip Web sites -- India -- Design -- Case studies Web site development -- India -- Case studies Web site development. Web sites -- Design. India. Genre/Form Case studies. Form Electronic book ISBN 9781529704372 1529704375

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