| Description |
vii, 275 pages ; 24 cm |
|
regular print |
| Contents |
Open and closed -- Unlimited capacity -- The algorithm -- Moon shot -- Gootube -- Small world, after all -- A personal matter -- Algorithm, meet humanity |
| Summary |
"Based on unprecedented access he received to the highly secretive "Googleplex," New York Times columnist Randall Stross takes readers deep inside Google, the most important, most innovative, and most ambitious company of the Internet Age. His revelations demystify the strategy behind the company's recent flurry of bold moves, all driven by the pursuit of a business plan unlike any other: to become the indispensable gatekeeper of all the world's information, the one-stop destination for all our information needs. Will Google succeed? And what are the implications of a single company commanding so much information and knowing so much about us?" |
|
"The more offerings Google adds, and the more ubiquitous a presence it becomes, the more dependent its users become on its services and the more information they contribute to its uniquely comprehensive collection of data. Will Google stay true to its famous "Don't Be Evil" mantra, using its power in its customers' best interests?"--BOOK JACKET |
| Bibliography |
Includes bibliographical references (pages 201-257) and index |
| Subject |
Google (Firm)
|
|
Internet industry -- United States -- History.
|
|
Web search engines -- United States -- History.
|
| LC no. |
2008018788 |
| ISBN |
9781416546917 |
|
141654691X |
|
