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Author Goward, Chris, author

Title You should test that : conversion optimization for more leads, sales and revenue or, the art and science of optimized marketing / Chris Goward
Published Indianapolis, Ind. : John Wiley & Sons, [2013]
Online access available from:
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Description 1 online resource
Series Sybex serious skills
Serious skills.
Contents Why you should test that -- What is conversion optimization? -- Prioritize testing opportunities -- Create hypotheses with the LIFT model -- Optimize your value proposition -- Optimize for relevance -- Optimize for clarity -- Optimize for anxiety -- Optimize for distraction -- Optimize for urgency -- Test your hypotheses -- Analyze your test results -- Strategic marketing optimization
Notes Online resurce; title from PDF title page (EBL, viewed May 22, 2013)
Subject Electronic commerce.
Internet marketing.
Strategic planning.
Web site development -- Evaluation.
Web sites -- Design -- Evaluation.
Form Electronic book
ISBN 1118334159 (ebk.)
1118335287 (ebk.)
1118463838 (ebk.)
9781118334157 (ebk.)
9781118335284 (ebk.)
9781118463833 (ebk.)
Other Titles Conversion optimization for more leads, sales and revenue
Art and science of optimized marketing