Title You should test that : conversion optimization for more leads, sales and revenue or, the art and science of optimized marketing / Chris Goward

Published Indianapolis, Ind. : John Wiley & Sons, [2013] ©2013

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Description 1 online resource Series Sybex serious skills Serious skills. Contents Why you should test that -- What is conversion optimization? -- Prioritize testing opportunities -- Create hypotheses with the LIFT model -- Optimize your value proposition -- Optimize for relevance -- Optimize for clarity -- Optimize for anxiety -- Optimize for distraction -- Optimize for urgency -- Test your hypotheses -- Analyze your test results -- Strategic marketing optimization Notes Online resurce; title from PDF title page (EBL, viewed May 22, 2013) Subject Electronic commerce. Internet marketing. Strategic planning. Web site development -- Evaluation. Web sites -- Design -- Evaluation. Form Electronic book ISBN 1118334159 (ebk.) 1118335287 (ebk.) 1118463838 (ebk.) 9781118334157 (ebk.) 9781118335284 (ebk.) 9781118463833 (ebk.)

Other Titles Conversion optimization for more leads, sales and revenue Art and science of optimized marketing

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