| Description |
1 online resource (20 pages) : illustrations |
| Series |
International business online (text) |
|
Thunderbird case series |
| Summary |
Emerging markets represent a very sizable opportunity for Zenon, a leader in the membrane filtration technology, and the water treatment industry in general. The replication of the developed economies model in emerging markets is fraught with difficulties. It requires a different set of skills and resources, a critical focus on relationships, and a distinct attitude toward risk. A new strategic blueprint for business development in emerging economies is being developed. South Africa is the immediate test for the new model. An initial market viability study has been delivered to management |
| Notes |
Thunderbird case number: A12-06-0009 |
|
Title from resource description page (viewed July 24, 2014) |
| Bibliography |
Includes bibliographical references (page 13) |
| Notes |
This edition in English |
| Subject |
Zenon Environmental Enterprises, Ltd. -- Case studies
|
| SUBJECT |
Zenon Environmental Enterprises, Ltd. fast (OCoLC)fst00647053 |
| Subject |
Water treatment plants -- South Africa -- Case studies
|
|
Water treatment plants.
|
|
South Africa.
|
| Genre/Form |
Case studies.
|
| Form |
Electronic book
|
| Author |
Thunderbird, The Garvin School of International Management.
|
|
