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Book Cover
Author Parmar, Jitesh, author

Title Marketing of food brand globally : a case of Vimal Agro Private Limited / Jitesh Parmar
Published London : SAGE Publications Pvt. Ltd, 2016


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE Knowledge. Cases
Summary Companies that wish to operate internationally need to understand different cultures. Successful brands, like McDonalds, are easily recognized all over the world. While many products of successful global brands are marketed in a consistent manner, there is a need for these companies to understand regional differences. Organizations must accept these differences to succeed in different parts of the world. The present case concerns Vimal Agro Private Limited, Bardoli (India), a food processing company, with a special focus on brand Swad. Promotional activities conducted by the company at local and international levels have been studied. The secondary as well as primary data has been used for the purpose. The case poses questions on the company's survival in different countries
Notes Originally published in Parmar, J. (2016). Marketing of Food Brand Globally: A Case of Vimal Agro Private Limited. South Asian Journal of Business and Management Cases, 5(1), 82-87. DOI:
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject Vimal Agro Private Limited
McDonald's Corporation.
SUBJECT McDonald's Corporation. fast (OCoLC)fst00510214
Subject Branding (Marketing)
Food industry and trade.
Branding (Marketing)
Food industry and trade.
Genre/Form Case studies.
Case studies.
√Čtudes de cas.
Form Electronic book
ISBN 9781526430267