| Description |
xii, 244 pages : illustrations ; 28 cm |
| Contents |
I. The Corporate Media Evolution. 1. The Changing Role of Corporate Media. 2. The Key Players. 3. Media Groups in the Corporate World. 4. A Production Overview. 5. Production People -- II. The Script. 6. The Program Needs Analysis. 7. The Content Outline. 8. The Creative Concept. 9. The Treatment. 10. The Script. 11. Script Terminology. 12. Dialogue and Narration. 13. Structure and Transitions. 14. A Screenplay Format Script -- III. Preproduction: The Plan for Success. 15. Preproduction -- IV. Production. 16. Production Formats, Equipment, and Shooting Styles. 17. A Day on Location and a Day in the Studio. 18. Audio Production -- V. The Director. 19. The Director's Role. 20. Human Aesthetics. 21. Audiovisual Aesthetics. 22. Technical Aesthetics. 23. General Aesthetics. 24. People Skills. 25. Judgment Skills -- VI. Postproduction. 26. A Postproduction Overview. 27. The Offline Edit and Rough-Cut Screening. 28. The Online Edit. 29. Nonlinear Editing. 30. Audio Sweetening |
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31. The Future of Corporate Media |
| Summary |
"Corporate Media Production offers students and business managers an in-depth exploration of this exciting field, from the initial script to the final stages of postproduction. This book takes the development process through its logical progression in the everyday business world, capturing all the technical and creative elements used in the creation of media in the corporate sphere. It studies the roles and points of view of the writer, producer, director, and client, and the dynamic relationship these players share."--BOOK JACKET |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references (page 233) and index |
| Subject |
Video recordings -- Production and direction.
|
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Industrial television.
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Industrial television -- Authorship.
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| LC no. |
99040964 |
| ISBN |
0240803655 paperback alkaline paper |
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