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Book Cover
E-book
Author Lawrence, Kelsey, author

Title Can a stumbling Victoria's Secret pick itself back up? / Kelsey Lawrence
Published London : SAGE Publications: SAGE Business Cases Originals, 2020

Copies

Description 1 online resource : illustrations
Series SAGE Business Cases
SAGE Business Cases
Summary This case covers Victoria's Secret's diminishing returns as the brand struggles to move past controversial comments made by its leadership and a growing public perception of being outdated. Students are asked to brainstorm what the company could have done differently and what its next best steps are
Notes Description based on XML content
Subject Victoria's Secret (Firm) -- Case studies
SUBJECT Victoria's Secret (Firm) fast
Subject Strategic planning -- Case studies
Lingerie industry.
Lingerie industry
Strategic planning
Genre/Form Case studies
Case studies.
Études de cas.
Form Electronic book
ISBN 9781529741155
1529741157