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Book Cover
Author Santiago, Andrea, author

Title Next generation succession : take over or leave VDC Dairy Farm? / Andrea Santiago
Published London : SAGE Publications: SAGE Business Cases Originals, 2019


Description 1 online resource : illustrations
Series SAGE Knowledge. Cases
SAGE research methods. Cases
SAGE Knowledge. Cases
SAGE research methods. Cases
Summary Ted Cruz was the heir apparent to VDC Dairy Farm. His father, Victor, founded the buffalo dairy farm as a social enterprise and insisted that the mission of the firm of helping dairy farmers should never be compromised even it if meant earning less profit. The directive of Victor placed Ted in a tough spot since Ted wanted to grow the business regardless of his father's mission. Further, he had his own dreams of producing and selling buffalo milk to the hard-to-reach consumers, those who live in remote areas. Thus, he wondered if it was the best time to leave the business and start his own or to succeed his father and continue his legacy
Bibliography Includes bibliographical references and index
Notes Description based on XML content
Subject VDC Dairy Farm
Social entrepreneurship.
Dairy farming.
Strategic planning.
Dairy farming
Social entrepreneurship
Strategic planning
Genre/Form Case studies.
√Čtudes de cas.
Form Electronic book
ISBN 9781526469373