| Description |
1 online resource |
| Contents |
About the Author; About the Technical Reviewer; Prologue: Memetic Fitness; Part I: The Bottlenecks of Attention; Chapter 1: Foveal Acuity; Notes; Chapter 2: Task Orientation; Notes; Chapter 3: Attentional Focus; Notes; Part II: The Bottlenecks of Perception; Chapter 4: Gestalt Perception; Notes; Chapter 5: Depth Perception; Notes; Chapter 6: Motion Perception; Notes; Part III: The Bottlenecks of Memory; Chapter 7: Working Memory; Notes; Chapter 8: Signal Detection; Notes; Chapter 9: Long-Term Memory; Notes; Chapter 10: Encoding and Retrieval; Notes |
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Part IV: The Bottlenecks of DispositionChapter 11: Personality; Notes; Chapter 12: Developmental Stages; Notes; Chapter 13: Needs; Notes; Chapter 14: Fun; Notes; Part V: The Bottlenecks of Motivation; Chapter 15: Schedules of Reinforcement; Notes; Chapter 16: Escalating Commitment; Notes; Chapter 17: Approach Avoidance; Notes; Chapter 18: Routes to Persuasion; Notes; Part VI: The Bottlenecks of Social Influence; Chapter 19: Social Capital; Notes; Chapter 20: Group Polarization; Notes; Chapter 21: Social Influence; Notes; Part VII: Receptivity; Chapter 22: Receptivity Thresholds |
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NotesChapter 23: Six Degrees of Recommendation; Notes; Epilogue; Index |
| Summary |
Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that will determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, development, personality, and social psychology. Author David Evans is an experimental psychology Ph. D. and senior manager of consumer research at Microsoft who recounts high-stakes case studies in which behavioral theory aligned digital designs with the bottlenecks in human nature to the benefit of users and businesses alike. Innovators in design and students of psychology will learn: The psychological processes determining users? perception of, engagement with, and recommendation of digital innovations Examples of interfaces before and after simple psychological alignments that vastly enhanced their effectiveness Strategies for marketing and product development in an age of social media and behavioral targeting Hypotheses for research that both academics and enterprises can perform to better meet users? needs |
| Notes |
Includes index |
| Bibliography |
Includes bibliographical references and index |
| Notes |
Online resource; title from PDF title page (SpringerLink, viewed February 21, 2017) |
| Subject |
Human-computer interaction.
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User-centered system design.
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Psychology.
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Society & social sciences.
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Media studies.
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Games development & programming.
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User interface design & usability.
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COMPUTERS -- Computer Literacy.
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COMPUTERS -- Computer Science.
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COMPUTERS -- Data Processing.
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COMPUTERS -- Hardware -- General.
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COMPUTERS -- Information Technology.
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COMPUTERS -- Machine Theory.
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COMPUTERS -- Reference.
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Human-computer interaction
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User-centered system design
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Computers and IT.
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| Form |
Electronic book
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| ISBN |
9781484225806 |
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1484225805 |
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